Why ‘iBeautify’?

Life is a journey and we have many adventures along the way.  Some good.  Some bad.  In the end we conquer our adversaries and are able to reflect on how far we have come.  Sadly, with many women the toughest adversary is themselves.

From childhood we compare ourselves to others who are more beautiful, taller, skinnier, funnier, sexier and a whole lot more of which I couldn’t possibly list here.  In the end we have to accept ourselves as the benchmark and not let outside influences affect the way we feel within our own skin.  That is why I chose my first business name; Renaissance Image Design.

I came to the point where I realised that I wasn’t born with a perfect figure, thick luscious hair or even height! I changed my perception of what really mattered – me and my family.  If I was unhappy with myself how could my daughters be happy within themselves.  Thus ‘Renaissance’ – a change of perception or ‘rebirth’ (French).

It is a name full of meaning but far too long to type!  To be practical I remembered that the whole idea was about a change of perspective or indeed rebirth.  I chose the butterfly logo far before I changed my business name.  It embodies the very notion of change and metamorphosis. By December 2011 I was looking to shorten my business name.  It came to me as I was getting into bed.  I pictured a butterfly and realised that beautify sounded very similar.  To cut it short, that is my intention.    

Change comes from a desire within but can happen from the outside.  By making the effort to dress better, you feel better.  People notice you for the RIGHT reasons and some even compliment you.  This feedback fuels the desire to feel better about ourselves and indeed continue the journey to self fulfillment.

Image is not so shallow then, is it?  We have the ability to modify our mood by simply modifying what we wear……now isn’t that powerful!

When you know the ‘how’ and ‘why’ you can change the way you and others view you.  You can feel better about yourself and lead a more fulfilling life uncluttered by insecurities.


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